Notes
Short pieces on the questions behind a recurring management review: what the book and ledger each measure, whether relationships stayed, what counts as genuine growth and which changes deserve investigation.
Use the metric definitions and formulas →
Financials · September 12, 2026 · 6 min read
Review an insurance agency acquisition after closing: track whether the acquired Book remains, what it earns, debt and accounting costs, and estimated payback.
Read the note →Book of business · September 10, 2026 · 5 min read
Separate insurance agency customer growth from retained-book premium change, losses, remarkets, acquisitions, and transfers using dated AMS Book snapshots.
Read the note →Renewals · September 10, 2026 · 5 min read
Learn how insurance agencies can review large renewal premium changes without turning every threshold alert into automatic remarketing.
Read the note →Operations · September 10, 2026 · 5 min read
Build a monthly insurance agency performance review from AMS book data and accounting results, covering profit, retention, growth, renewals, and follow-up.
Read the note →Operations · August 29, 2026 · 6 min read
Measure account manager performance through retention, genuine growth, retained-book movement and rounding, with transfers, workload and service context.
Read the note →Financials · August 17, 2026 · 4 min read
Why insurance Book earning power and booked P&C commission differ—and how to compare the same scope-month window without forcing a false tie-out.
Read the note →Book of business · August 10, 2026 · 4 min read
Premium retention weights an opening customer cohort by premium; client retention counts each customer once. Learn what the gap between them reveals.
Read the note →Book of business · August 3, 2026 · 4 min read
Learn why moving an existing client to another carrier can inflate new business and churn—and how to separate genuine growth from book movement.
Read the note →The product behind the questions
The reports may already exist, but someone still has to assemble the management picture and start over when the next question comes up. Keelridge brings financial, book and team evidence into one agency context, with authorized Assistant investigation and views suited to each responsibility.
Review the design-partner pilot terms →