Specific before broad
Solve a repeatable agency problem before claiming a platform category or universal integration.
Keelridge Software
Built alongside an independent agency.
Founder John Ranieri is developing Keelridge with D.C. Ranieri Insurance Agency. The agency's financial, Book, and renewal questions shape what the software does today.
View the pilot
Background in scientific research, regulated biotechnology, and product strategy.
View John on LinkedIn →Why Keelridge exists
Agency systems hold records. Owners still have to reconstruct the business.
The independent agency market has capable management systems, accounting platforms, CRM tools, and increasingly broad AI products. Yet many operating answers still depend on exports, spreadsheets, setup expertise, and institutional memory.
Keelridge is a focused companion: preserve the chosen systems of record, make performance legible, and give each role a responsible review surface.
Company principles
How we intend to build.
Evidence before certainty
Show the source, time period, definition, and limitation behind consequential conclusions.
Respect system ownership
Do not create a competing policy record, service history, or client narrative.
People stay accountable
AI may shorten governed work; it does not replace licensed judgment or human review.
Earn expansion
Use the pilot to prove adoption, freshness, security, repeatability, and economics before scaling.
Say what is not ready
Paused modules, incomplete controls, and future capabilities do not become website claims.
Current stage
A focused pilot with direct implementation support.
Keelridge is opening a limited three-month pilot for independent P&C agencies, with founder-supported implementation.
Pilot setup and support are founder-led, so agencies work directly with the person responsible for the product and implementation.
See pilot terms and pricing →01Repeatable report refreshes
02Role-scoped account-team use
03Clear implementation scope
04Direct pilot feedback
Pilot conversation
See whether the current product fits your agency.
Review the requirements, fixed pilot price, and complete product scope before you send a one-sentence email.